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The potential benefits to your practice of having an effective Website are enormous, while the investment is minimal. Marketing research in the field consistently supports this statement – see the quotations on the right side of this page.
In summary, these are the benefits your practice can enjoy with a professionally designed and properly marketed Website:
- Allow new patients to find you on the Web.
- Demonstrate, even to word-of-mouth and referral patients, why your qualifications and services are superior to those of other practices.
- Encourage patients to try your practice by making it easy via the Website to download new patient forms and to schedule an appointment.
- Allow patients to request appointments without waiting on the phone.
- Allow new patients to fill out forms at home before their initial visit.
- Provide important medical information that will help your patients understand their condition and/or the benefits of your treatments.
- Allow patients to print out driving directions.
- Patients don't need to tie up your staff...
- ...to learn about your services.
- ...to request appointments.
- ...to access forms.
- ...to get directions to your office.
- You have a Website – does your competition?
- Your image is enhanced when you include a Web address on business cards, letterhead, marketing material, etc.
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63 percent of consumers would switch to a doctor with a Website that offered credible content, appointment scheduling capabilities, or secure communication channels. –Jupiter Research
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40 percent of physicians have a Web presence, but their sites lack the functional depth to serve consumer needs today. –Cozint Interactive
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A majority of the online population (57 percent) think it is somewhat likely that the Internet will help reduce or eliminate frustrations associated with visits to their doctors. –Harris Interactive
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